Market Insights / August 21, 2023

In today’s landscape, SMS has emerged as a leading platform within the marketing toolkit. According to Gartner, SMS boasts one of the highest open rates of all marketing channels at 98% and delivers an impressive average response rate of 45%. However, it is paramount not to underestimate the impact of timing and frequency when creating your campaigns. Sending numerous messages at unfavourable times can prompt potential customers to unsubscribe from your service. This article explores effective strategies for enhancing the timing and frequency of your SMS marketing campaigns.

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