Market Insights / August 21, 2023
In today’s landscape, SMS has emerged as a leading platform within the marketing toolkit. According to Gartner, SMS boasts one of the highest open rates of all marketing channels at 98% and delivers an impressive average response rate of 45%. However, it is paramount not to underestimate the impact of timing and frequency when creating your campaigns. Sending numerous messages at unfavourable times can prompt potential customers to unsubscribe from your service. This article explores effective strategies for enhancing the timing and frequency of your SMS marketing campaigns.
Interviews / May 17, 2022
Sochitel is a global fintech platform focused on expanding digital access in Africa. It connects different mobile networks with financial institutions to aid top banks in the continent in providing digital services not just to Africans but also to clients around the world. With IDT’s Sochitel acquisition, we’re able to broaden our client base, widen our global reach, and accelerate fintech growth in Africa.
Press releases / December 15, 2021
The ITW Global Leaders’ Forum (GLF), a leadership body of the international carrier industry, today published the names of the organizations that had been attested as being compliant with the GLF Code of Conduct to prevent fraud in international telecommunications.
